Monday, 11 October 2010

Analysis of Magazine Advertising for Music




In my research of Advertisments for albums and singles, I have noticed that the format tends to lend itself into either of the following;
A bold image usually connotated with the album cover or infact is the album cover, usually accompanied by short strapline and review and release date.
The other way adverts tend to present themselves is depicting the band or artist themselves, using a well established brand, name or even image as the center-focus with details about their latest album below.
Both formats share essentially the same information, (Reviews, information on when it is released and a short description to entice the audience to purchase the product), and are yet so contrast to one another, depending on the genre of the artist of band themselves. The colours and font style usually reflect the artist or bands genre, usually atracting their target audience, as it's easily recognisable for them.

The advert to the right uses Gwen Stafani as the main focus of the advertisement, using a well established artist.
Whilst the magazine advert on the left depicts The Stone Roses but focusses upon alot more information and reviews compared to the poster to the right.

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